Praxis Lanfranconi

Logo, 2019

Logo project for Psychotherapy for adolescents and adults, emergency psychology. Lanfranconi Praxis is a treatment center specializing in psychological and medical care, based in Zurich, Switzerland. She works with EMDR Relaxation procedure Hypnosis Imaginative procedure Crisis intervention Vital counseling Emergency psychology Psychotherapy Systemic therapy Trauma therapy. The challenge was to create a symbol involving two elements; a spiral seashell and daisy flower. In the construction of the symbol, we used the shell representing “the transformation from the inside out”. The daisy flower represents birth. The symbol also has a friendly style due to its rounded shapes.